Leadership & People
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INVITED EDITOR
Editorial from
Nova SBE Leadership for Impact Knowledge Center
July 16, 2024
8. Decent work and economic growth

8. Decent work and economic growth

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Perceived success of hybrid microorganizations in a contested category

There is scarce research focusing on legitimacy-challenged hybrid and microorganizations and on perceived success under exigent conditions. This study, conducted among complementary and alternative medicine (CAM) microorganizations, explores success as a subjective measure originating from managers’ perceptions.

Abstract:

The organizational literature privileges objective performance indicators often selected by researchers. There is scarce research focusing on legitimacy-challenged hybrid and microorganizations and on perceived success under exigent conditions. To address this scarcity, this study, conducted among complementary and alternative medicine (CAM) microorganizations, explores success as a subjective measure originating from managers’ perceptions. For the purpose, it integrates cognitive mapping and multiple criteria decision analysis (MCDA)—a methodological contribution to construct a subjective-success framework that can be helpful for contested hybrid microorganizations. Seven factors emerged, of which human capital is recognized as critical, while external factors are considered unimportant.


Authors: Marta Bicho, Ralitza Nikolaeva, Fernando A.F. Ferreira, Carmen Lages


You can find the research article here.

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