Nova School of Business & Economics (Nova SBE) is once again participating in the L'Oréal Brandstorm challenge, an international competition aimed at higher education students.
Three teams of Nova SBE students won the first national selection and will be part of the first semifinal of L'Oréal Brandstorm 2022. This year’s topic is "Disrupt Beauty 2030!" challenging students to develop a disruptive project in specific areas, such as inclusive beauty, sustainable beauty, and how to revolutionize the personalized service or beauty products' experience through technology. The three Nova SBE teams will be among the finalists presenting their projects to a VIP jury.
This year, candidates will choose one of three areas – inclusion, sustainability, and technology – and are invited to form teams of three elements (in conformance with gender diversity principles) and solve the challenges launched by L'Oréal.
The teams that will represent Nova SBE are Deluse - Inês Romdhane, Tony Barbou, and Klara Kosar – and Beautif’all – Marta Monteirinho, Maria Santos, Rui Mesquita Diniz – in the tech track; and Glamovation – Juliana Klude, Smriti Singh e Koray Uerkuet – in the sustainability track. Nova SBE Professor Irene Consiglio worked as the team's mentor and also acknowledged the support of Professors Catherine da Silveira and Lena Kemna, who provided valuable feedback on the students' work.
The concepts, in short:
To learn more about this innovative competition, the Nova SBE teams and the other participants, visit the event's official page.
What if we didn't have to fall asleep to live our dreams? Better - what if in we could even contribute to other’s dreams in real life? This is the reality MOVE taught me to build and that I preserved at menos.Learn more
Does healthy food always sound like way too much work, and does easy food always sound like the sort of stuff you shouldn't be eating? Hear the story behind Mum's Cooking, a Portuguese healthy frozen food brand created by our Alumna Catarina Partidário, with the vision that no one should ever have to chose between convenience and health.Learn more
João is a successful Entrepreneur living in Mexico City and a big fan of mobility. He is the co-founder of Urbvan and together with an amazing team they're building a network based on people needs in urban areas. João holds a BSc. in Economics from Nova SBE, and a MSc. in Strategic Marketing from Cranfield Business School (UK).Learn more