Nova School of Business & Economics (Nova SBE) is once again participating in the L'Oréal Brandstorm challenge, an international competition aimed at higher education students.  

Three teams of Nova SBE students won the first national selection and will be part of the first semifinal of L'Oréal Brandstorm 2022. This year’s topic is "Disrupt Beauty 2030!" challenging students to develop a disruptive project in specific areas, such as inclusive beauty, sustainable beauty, and how to revolutionize the personalized service or beauty products' experience through technology. The three Nova SBE teams will be among the finalists presenting their projects to a VIP jury.

This year, candidates will choose one of three areas – inclusion, sustainability, and technology – and are invited to form teams of three elements (in conformance with gender diversity principles) and solve the challenges launched by L'Oréal.

The teams that will represent Nova SBE are Deluse  - Inês Romdhane, Tony Barbou, and Klara Kosar – and Beautif’all – Marta Monteirinho, Maria Santos, Rui Mesquita Diniz –  in the tech track; and Glamovation – Juliana Klude, Smriti Singh e Koray Uerkuet – in the sustainability track. Nova SBE Professor Irene Consiglio worked as the team's mentor and also acknowledged the support of Professors Catherine da Silveira and Lena Kemna, who provided valuable feedback on the students' work.

The concepts, in short:

• Deluse (technology and inclusivity) is a high-tech product transforming skincare routine steps into automated sprays, helping people with limited mobility complete their beloved skincare routine without the need of assistance from others.
• Skon developed a new skincare experience for people with acne who find it hard to adhere to their complex routine treatment. This product+app increases adherence to a customized, simplified and automated routine and thus its effectiveness.
• Garnier Par Nature developed a revolutionary production process using 0% fresh water, and 100% organic packaging, based on transforming grape waste into valuable skincare products.

To learn more about this innovative competition, the Nova SBE teams and the other participants, visit the event's official page.

‍