Chicken and acceptance in Burkina Faso: BOP Marketing
Nova SBE innovating in the teaching of impact and sustainability!
From climate change, to poverty or gender inequality, enterprises and businesses are now asked to walk the talk- but what can be done? What is being done? The Grad students of Prof. Filipe Alfaiate course “Leading Impact Enterprises in International Development”, designed and developed podcasts as their final assignment where they applied the course’s content - and the best podcasts are at the centre of this Sustainability and Impact Global Series!
This first season has eight exciting episodes exploring how some enterprises in Africa are working towards impact and sustainability. We will look into the tools they use, the challenges they face, how they adapt their pricing, marketing, distribution to commercially reach a growing market of more than 2,5 billion people - with a positive impact!
In this episode, we go Burkina Faso and deep dive into how can acceptance be developed for new products at the Bottom of the Pyramid even in situation where consumers are emotionally attached to other products. Check out how grilled chicken in Burkina Faso can teach us about the impact that business can have and how it is different from what NGOs, donors and Governments can offer.
This insightful journey was researched and put together by Henry George Mitchell, Charlotte Both, Hannah Hoehnke and Alexa Sievers with the support from Nova SBE Professor Filipe Alfaiate and the Teaching assistant Daniela M Afonso.
Listen to Episode 6 by clicking here.
Image illustration by Melissa Schubert, Nova SBE Student.
Thank you MeioTermo for the support.