9. Industry, innovation and infrastructure
This first season has eight exciting episodes exploring how some enterprises in Africa are working towards impact and sustainability. We will look into the tools they use, the challenges they face, how they adapt their pricing, marketing, distribution to commercially reach a growing market of more than 2,5 billion people - with a positive impact!
In this episode, we go Burkina Faso and deep dive into how can acceptance be developed for new products at the Bottom of the Pyramid even in situation where consumers are emotionally attached to other products. Check out how grilled chicken in Burkina Faso can teach us about the impact that business can have and how it is different from what NGOs, donors and Governments can offer.
This insightful journey was researched and put together by Henry George Mitchell, Charlotte Both, Hannah Hoehnke and Alexa Sievers with the support from Nova SBE Professor Filipe Alfaiate and the Teaching assistant Daniela M Afonso.
Image illustration by Melissa Schubert, Nova SBE Student.
Thank you MeioTermo for the support.
We all have a role to play
With just ten years to go, an ambitious global effort is underway to deliver the 2030 promise. We want to take a stand and we are calling on our community to showcase how they are contributing to the 17 Sustainable Development Goals, whilst influencing more and more people to unravel their role to play.
Here, you will find four different ways your ideas can flourish, dialogue can be enhanced, and action can take place. You can choose one or all four, and Nova SBE will be there to support you all the way and guarantee tangible change.
We all have a role to play, and this is your way in.