Did you know that 7 out of 10 people don’t feel ads represent the world around them and 3 in 5 don’t see themselves represented in ads at all? Or that 64% of people feel advertisers don’t do enough to eliminate sexist gender roles?*

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As advertising shapes culture, we need to ensure our media is not perpetuating stereotypes. Beyond Bias aims to foster awareness for why it matters to reduce stereotypes in advertising. In Beyond Bias published by Facebook for Business, Margarida and her team discussed the importance of minimising bias and how brands can effectively represent more diverse audiences in online advertising.

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Watch their webinar below to learn how to question assumptions and promote a diverse & inclusive approach with your creative assets, audiences and product fit - this is one of the many actions we can take in the industry towards a future of business equality.

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If you want to learn more about this topic, take some time to read their latest research insights on "The Difference Diversity Makes in Online Advertising" by my wonderful colleague Fernanda Alcantara: read more

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This content was originally published here