NJC developed three pro-bono projects for NGOs, as part of their social responsibility program which aims at addressing problems in the community. The projects were as follows:

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• Ajuda de Mãe works with pregnant mothers in need and delivers support to them right after the birth of their childrens. NJC provided recommendations regarding the portfolio of services under their “Maes à Obra Program” as well as possible solutions to help AdM’s main problems such as earlier identification of mothers in need, better approach strategies, lack of reach, among others.
• Biovilla is situated in Serra da Arrábida and approached NJC for a project regarding their natural oils and soaps. NJC supported Biovilla by developing an industry-wide benchmark identifying the main competitors in the market they want to enter and best practices regarding commercialization, promotion and sales. NJC also helped them to segment and define their target market, as well as provided recommendations on all these topics
• Development of a detailed financial plan for a Hospital Ship for Fundação Alma Lusa. The main goal is to help children grow under good physical and medical conditions, as well as provide vaccination and accommodation when necessary. The ship will lay in São Tomé e Principe and other PALOP countries.

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