Sofia Geraldo, Nova SBE MSc. Student interviewed Tiago Araújo, HiJiffy CEO.

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HiJiffy is a platform dedicated to improving communication within the hospitality sector. Created in 2016, this platform has been revolutionizing the way how hotels communicate with their clients. HiJiffy has been recognized has the most innovative solution in tourism by World’s Tourism Organization. Through the conversation, we get to know HiJiffy’s business model, the potential technological opportunities within the hospitality & tourism (and beyond) and how the company has been adapting to the present context. We reflect about the future and the uncertainty within this industry, looking at the challenges and solutions to be explored.

This content can be heard here.

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Partnership: Fidelidade Studio, at Nova SBE Carcavelos campus

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