Impactful stories
Editorial from
Nova SBE
March 25, 2024
11. Sustainable cities and communities

11. Sustainable cities and communities

Making cities and communities inclusive, safe, resilient and sustainable

12. Responsible consumption and production

Ensure sustainable consumption and production patterns

Meet Catarina Ferreira, alumna of Nova SBE and founder of “The Walk”

Catarina Pinto Ferreira recently introduced a new brand to the fashion market: The Walk. Designed by her, it is based on principles promoting sustainability and promising to reduce excessive consumption.

Catarina Pinto Ferreira is an alumna of Nova SBE’s master’s in management who spent a semester in New York, where she studied and did an internship at a public a luxury-focused public relations firm.

This initial experience motivated her to expand her expertise through a buying and merchandising course in London, followed by several years working in consultancy roles. She later held positions at Hugo Boss in Stuttgart and Hamburg before returning to Portugal in 2021 to join the local brand Hey Harper.

Formerly a devoted consumer of fast-fashion brands, Catarina's growing awareness of their environmental impact prompted her transition towards sustainability.This newfound concern inspired her to establish her own clothing line, The Walk. Speaking at a panel discussion on “Crossroads of Innovation in Different Industries” during a Career Fair, February 2021, she outlined her vision to revolutionize wardrobe choices by introducing the concept of a capsule wardrobe. Her goal is to challenge the prevailing notion of monotonous fashion collections by offering high-quality, versatile pieces that encourage mindful consumption.

Reflecting on her diverse professional background, Catarina remarked, “Working across different sectors and company sizes has enriched my understanding of various business domains, proving invaluable in shaping my own venture.” She also credited her Master’s program for providing essential insights into the multifaceted aspects of business and the complexities involved in entrepreneurial endeavors.

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Nova SBE

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