This first season has eight exciting episodes exploring how some enterprises in Africa are working towards impact and sustainability. We will look into the tools they use, the challenges they face, how they adapt their pricing, marketing, distribution to commercially reach a growing market of more than 2,5 billion people - with a positive impact!
In this episode we will look to the interesting journey of HarvestPlus, a global leader on biofortification (meaning develop food crops that contain more minerals and vitamins) which wants to free the world of hidden hunger suffered by 2 billion people. The research and production of this episode were done by Olivia Suchy, Florian Engels, Marlon Wanders, Sina Distler, Juan Muñoz, Jarmil Vedadi - with the support from Prof. Filipe Alfaiate and the TA Daniela Afonso.
Listen to the Episode 1, by clicking here
Acknowledgements:
Thank you Melissa Schubert, Nova SBE Student, for the podcast illustration.
Thank you MeioTermo for the support in editing the final podcast.
Adjunct Associate Professor at Nova SBE | Senior Expert on Economic Development and Growth, Sustainability
WebsiteA Nova SBE NOVAFRICA Knowledge Center project with the aim to provide experimental evidence on the mechanisms and possible solutions to increase the productivity of entrepreneurship and transforming micro-enterprises into SMEs.
Learn moreIn this episode, we look into tensions and complexity for founders with a Western mindset encountered while setting up their impact enterprise in a BOP market (Madagascar) in the education sector. An analysis rooted in a frank and open conversation discussing the target group, affordability, scalability, and ethical concerns with the co-founder of the enterprise Future Madagaskar.
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