This first season has eight exciting episodes exploring how some enterprises in Africa are working towards impact and sustainability. We will look into the tools they use, the challenges they face, how they adapt their pricing, marketing, distribution to commercially reach a growing market of more than 2,5 billion people - with a positive impact!
In this episode, we look into tensions and complexity for founders with a Western mindset encountered while setting up their impact enterprise in a BOP market (Madagascar) in the education sector. An analysis rooted in a frank and open conversation discussing the target group, affordability, scalability, and ethical concerns with the co-founder of the enterprise Future Madagaskar.
The research and production of this episode were done by Sophie Andres, Francisco Potthoff, Felix Seidel, Nico Gemkow, Linda Elberkish - with the support from Prof. Filipe Alfaiate and the TA Daniela Afonso.
Thank you Melissa Schubert, Nova SBE Student, for the podcast illustration.
Thank you MeioTermo for the support in editing the final podcast.
Adjunct Associate Professor at Nova SBE | Senior Expert on Economic Development and Growth, SustainabilityWebsite
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