Finance
Project
March 12, 2021

Identifying Crowdfunding Success Factors for Social Projects

Crowdfunding social projects is an innovative and inspiring way to foster cooperation and collaboration within our society. By democratizing access to funds, it ensures that any entrepreneur has the support needed to implement a project. These projects often work on a "all or nothing" basis, where the project only gets funded if the initial funding target is met. The project in question aims to determine the key factors that influence the success of a crowdfunding campaign, helping fundraisers improve the quality of their campaigns and, as a consequence, increase the chance of hitting the funding targets of their projects.

The project, developed in partnership between the multidisciplinary team of Nova SBE Data Science Knowledge Center and PPL Crowdfunding, has developed a predictive model that estimates the likelihood of a campaign reaching its crowdfunding goal. In addition to informing the predicted probability of success throughout the campaign, the tool also points out the main factors responsible for the forecast. This information will support PPL in providing timely feedback to fundraisers on how to best set up their campaigns, as well as proactively react to ongoing ones, in order to maximise the chance of raising the capital required for their projects.

Nova SBE Data Science Knowledge Center

Data Science KC aims to advance knowledge about data-driven decision-making and its application in society. Our position in a school of business and economics, and our understanding of social sciences, technology, programming, and statistical methods, allow us to bridge the gap between organizations and technology that generates, processes and uses data for creating impact.

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8. Decent work and economic growth
10. Reduced inequalities
17. Partnerships for the goals
Finance
Research insight
SDG
8

Which Entrepreneurs are Financially Constrainted?

The study from Nova SBE Finance Knowledge Center investigates the financial constraints faced by different types of entrepreneurs.

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Finance
Project
SDG
8
17

The Rise of Crowd Funding to Small Business: Dynamic Impacts on Local Credit, Labor Markets, and Investments

Emanuele Rizzo, from the Nova SBE Finance Knowledge Center, was granted the Lamfalussy Research Fellowship from the European Central Bank with a research project aiming to assess the impacts of crowdfunding to small businesses on local credit, labor markets and investments.

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Finance
Project
SDG
4

Finance Talks

Finance Talks are monthly informal discussion sessions that bring together students, faculty, and invited corporate guests to discuss relevant topics in Finance.

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