Editorial from
Benedita Contreras
Alumni’18 and Founder of Amal Soap. Today works at GitHub in the Netherlands, and after 2,5 years leading the project, she trusted Graça Francisco to pursue its purpose.
November 16, 2022
10. Reduced inequalities

10. Reduced inequalities

Reduce inequalities within countries and between countries

Associação Amal – Hope for a New Home

Amal Soap project wants to provide a fresh start to Syrian families through activities that are rooted in their ethnic identity that contribute to their financial stability and integration in the community.

This project began in the Social entrepreneurship course at Nova SBE. At the time, the working group has identified families refugees struggling with finding financial independence and sometimes subject to cultural stigmas, mainly women.

Our goals are:

  • Empowerment through sharing their own culture
  • Feeling of belonging in the new community
  • Working and meeting local people, learning the language and traditions
  • Extra income for the family, becoming a householder provider and part of the working population
  • Economical value added to the society
  • Eliminate “taboos” and become an ambassador of the culture
  • Work as a leverage boost self-confidence, giving training and continuous search for better opportunities
  • Contribute to the growth of socially conscious companies/organizations

Link:  https://www.amalsoap.com

Benedita Contreras
Alumni’18 and Founder of Amal Soap. Today works at GitHub in the Netherlands, and after 2,5 years leading the project, she trusted Graça Francisco to pursue its purpose.

Keep reading


An Open Innovation Programme promoted by Nestlé Portugal in partnership with Nova SBE to identify and select the most promising startups and entrepreneurs.

Dress for Awareness

Conscious clothing, in the message it conveys and in the ways it's made. The clothes we wear are a set of ideals — they shape the world around us. We want to drive conscious behavior blending minimal design, organic materials, and sustainable manufacturing. You wear it, and we donate 100% of our profits. Ready to join?

Can Microfinance Unlock a Poverty Trap for Some Entrepreneurs?

RESEARCH SEMINAR | Under the the theme Economic Development in Africa, the NOVAFRICA Knowledge Center welcomes Cynthia Kinnan, from Tufts University to present her work on microfinance and entrepreneurship to unlock poverty.

Can Portugal be a leader in Social Entrepreneurship?

This is an opinion article written by Tomé Salgueiro, a Ph.D. Student in Management at Nova SBE. Read here the opinion article published on the 7th of August in Jornal Económico written in Portuguese.


The local-for-local open innovation platform Nestlé Hatcher

Our first series dedicated to impact in Africa end with this lively and exciting conversation between Professor Filipe Alfaiate and Mr. João Barreto, the Head of Innovation and PMO at Nestle, based in South Africa. They discussed impact journeys, the BOP market in Africa, opportunities and challenges and in particular, a very interesting local-for-local open innovation platform for all in Africa called Nestlé Hatcher that João designed and launched. Good learnings!

Subscribe our weekly newsletter

By subscribing to the Nova SBE Role to Play newsletter, you can stay up-to-date on the latest articles posted on the website.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

We all have a role to play

We are on a mission to be a community dedicated to the development of talent and knowledge that impacts the world.

With just ten years to go, an ambitious global effort is underway to deliver the 2030 promise. We want to take a stand and we are calling on our community to showcase how they are contributing to the 17 Sustainable Development Goals, whilst influencing more and more people to unravel their role to play.

Here, you will find four different ways your ideas can flourish, dialogue can be enhanced, and action can take place. You can choose one or all four, and Nova SBE will be there to support you all the way and guarantee tangible change.

We all have a role to play, and this is your way in.