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INVITED EDITOR

Editorial from

Nova Sustainability Hub

July 16, 2024

4. Quality education

Ensure access to inclusive, quality and equitable education and promote lifelong learning opportunities for all.

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Sustainability Marketing Campaign

Oikos Lisbon and CEMS Club Lisbon joint forces and created a series of digital content about sustainability that have been published in Nova SBE’s social media

For a year, the aim is to raise awareness for sustainable topics and promote understanding within the community.

See it here.

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Nova Sustainability Hub

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Marketing and Sales

Research insight

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RESEARCH CORNER: Creatives who dislike a brand produce more rational advertising

What if there were a positive side to working on tasks we would rather not do?

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How to build and advertise a successful startup

Cristina Almeida, Alumna and Head of Platform at MAZE, shares with us valuable insights learned on Week 11 in MAZE X.

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Beyond Bias: The Difference Diversity Makes in Online Advertising

Did you know that 7 out of 10 people don’t feel ads represent the world around them and 3 in 5 don’t see themselves represented in ads at all? Or that 64% of people feel advertisers don’t do enough to eliminate sexist gender roles?* Nova SBE Alumnus Margarida Cunha, Strategic Account Manager at Facebook, explores this further.

Marketing and Sales

Opinion Article

SDG

Are awareness campaigns for sustainability effective?

Twenty years ago, when the European Commission first set targets for recycling, numerous campaigns about sustainable practices emerged in Portugal. At the moment, it is possible to confirm the positive impact that communication had on shifting the habits of the population towards sustainable practices.

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Research and Development

Research insight

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Nova SBE awarded at the 1st edition of the EFFAS Gasperini Awards

Professors Miguel Ferreira and José Tavares and Nova SBE PhD student Sharmin Sazedj were awarded the first edition of the EFFAS Gasperini Awards, where they represented Nova SBE

We all have a role to play

We are on a mission to be a community dedicated to the development of talent and knowledge that impacts the world.

With just ten years to go, an ambitious global effort is underway to deliver the 2030 promise. We want to take a stand and we are calling on our community to showcase how they are contributing to the 17 Sustainable Development Goals, whilst influencing more and more people to unravel their role to play.

Here, you will find four different ways your ideas can flourish, dialogue can be enhanced, and action can take place. You can choose one or all four, and Nova SBE will be there to support you all the way and guarantee tangible change.

We all have a role to play, and this is your way in.

To Nova SBE, positive impact shall have a relationship to the UN's Sustainable Development Goals. Our community is committed to foster dialogue and action, by disseminating knowledge, launching innovative projects, supporting organizations' transformation, and leading by example, as responsible citizens.

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